What does a CRM system do? A CRM system stores important customer and prospect data, enabling businesses to better manage their key relationships.Why use a CRM system? Using a CRM system helps businesses become more efficient, improve relationships with their customers and boost their CLV (Customer Lifetime Value).This ensures that opportunities to close deals or grow customer accounts won’t be missed.īy understanding customers better, cross-selling and upselling opportunities become clearer too, giving organisations a much better chance to win new business from existing customers. With a CRM system in place, every question, every service request, every preference and every past contact detail about every customer is instantly available, which means that every new interaction with them should always be personalised, relevant and up to date.Īs well as tracking every phone call, email sent, meeting held and presentation delivered, CRM systems can also be used to add notes, schedule follow-ups and organise the next steps that need to be taken. It allows businesses to manage relationships with customers, helping the business to grow. A CRM system essentially provides a central place where businesses can store customer and prospect data, track customer interactions, and share this information with colleagues.
